Digital TV and Music Videos

The advent of digital TV and in turn the creation of many channels, has changed the relationship between TV and music. There is now more music on TV but less music on the 5 main terrestrial channels. Here are some key points and questions worth thinking about when you are considering how music on TV has changed.......

Ask yourself why?????????

• Top of the Pops is no longer screened by the BBC.
  
• Saturday morning TV schedules no longer include programmes like CDUK.
  
• Later with Jools holland and Transmisson are scheduled late on a Friday night.
  
• Both programmes only show live performances.
• Both programmes always include interviews with the guests.
• The most popular music programmes on terrestrial TV are talent competitions/reality TV.

So what does digital TV have to offer?

• Many, many music channels.
• Specific channels which play specific genres of music. (Narrowcasting)
• Presenters who look and speak in a certain way, which appeals to the target audience.
• Music Videos
• Choice?
• Interactivity ("Send your texts/videos in to .........) encouraging the audience to be active.
• Viewers quite often continually flick throught the channels and quite often leave music channels on, while they are hanging out with their mates, almost like listening to the radio, listening while doing something else. Encouraging the audience to be passive.
  
• 24hr Music TV
• Numerous chart run downs.
• Competitions
• Information about artists.
• Other programmes aimed at the channels target audience, which quite often help consolidate gender stereotypes, Jack ass, The Simple Life, Pimp my Ride.
  

Music Videos......

Use PLODCAMEDLEG as your starting point....
People
Location
Objects
Dress
Camera Shots
Editing
Lighting
Effect
Graphics

Have a look at the video below and write a sentence about each term above....


+ Does the video have a single or multi strand narrative?
What about the genre?
Can you apply Todorov’s theory? Equilibrium/Disruption/Resolution
Are there any enigmas?
How about Propp’s characters? Hero/Villain/Damsel-in-distress
Who are the characters?
Are they stereotypical?
How are they represented?

Have a look at the video below and think about the questions above.......
In particular think about how the genders are represented.....